A group of attendees take photos while waiting in line for the keynote address of the Google I/O conference in Mountain View, Calif., Tuesday, May 7, 2019. (AP Photo/Jeff Chiu)

The Latest: Google Maps to offer more private navigation

May 07, 2019 - 2:08 pm

MOUNTAIN VIEW, Calif. (AP) — The Latest on Google conference in California (all times local):

11:05 a.m.

Google will allow users of its digital maps to cloak their identities to prevent their locations from being recorded.

The new privacy control called "Incognito" is being offered by Google as tech companies face intensifying scrutiny over the amount of user information they collect and sell for advertising. Facebook dedicated much of its own conference last week to connecting people though more private channels rather than broadly on the social network.

Incognito has long been offered on various browsers, including Google's Chrome, though that may get overridden when people sign in to a Google or other account.

Google also showed off recently announced auto-delete features. The tools let people set a time limit for how long their location history will be saved before it is deleted.

The announcements came Tuesday during Google's developers conference in Mountain View, California.

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10:35 a.m.

Google says its artificial intelligence assistant will get a series of updates this year, including one that lets it book rental cars and movie tickets for you.

Google says Assistant will be able to book cars and tickets using online forms on Android phones later this year. The technology behind this, called Duplex, was released last year amid much fanfare and some worries about its ability to sound creepily human when calling restaurant to make reservations.

Assistant will also be shrunk down on new Pixel phones later this year to a size that lets it understand and respond to some commands without sending information to Google's servers.

The AI is also learning to offer more personal suggestions to users by learning common contact names and addresses.

Google announced the updates at its annual developers conference Tuesday in Mountain View, California.

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10:25 a.m.

Google CEO Sundar Pichai has kicked off the company's annual conference by reiterating his intention to come up with more features to help make people's live easier.

The pledge made Tuesday before a crowd of about 7,000 computer programmers is part of Pichai's efforts to diversify Google beyond its roots as a search.

The search engine remains the main way that Google makes billions of dollars annually by selling digital ads that are targeted at the interests that people reveal through their search requests.

Early announcements include features to automatically calculate tips and split the bill by pointing the camera at a receipt. Or point the camera to a physical menu to highlight popular dishes.

Google is expected to unveil several products and other features unrelated to its search engine during the conference in Mountain View, California.

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8:30 a.m.

Google CEO Sundar Pichai is expected to showcase much-anticipated updates to the company's hardware lines and artificial intelligence.

Google will also likely address privacy updates as concerns about data sharing continue to plague the tech industry. Facebook dedicated much of its own conference last week to addressing privacy.

Rumors suggest that Google may unveil a mid-range Pixel phone as a cheaper option to the flagship model currently on sale for $800.

Pichai has a keynote scheduled Tuesday at the company's annual I/O conference for software developers in Mountain View, California.

Google says more than 7,000 developers will attend. The conference is focused on updates for the computer engineers that build apps and services on top of Google technology. I/O has also become a stage to announce new consumer products.

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