Restaurant Week: Lunch

Rick Erwin's Deli and Market

Evan Smith
August 13, 2019 - 3:38 pm
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A part of our series highlighting local eateries for Restaurant Week

Stop by Rick Erwin’s Deli and Market during the lunch rush and you’ll be greeted by the sounds of clanging plates, the white noise of collective talking, and lines of people dressed business casual – lots of crisp dresses, khaki pants, and polo shirts.

Many diners here have that air about them where they seem perpetually in the middle of an email, with most just glancing up from their phones to place their order.

But according to founder Rick Erwin, now that Restaurant Week is in full swing, it’s an opportunity to bring in people who aren’t your typical power lunch clientele.

“It really is a great, great way to get people into the restaurant who generally don’t come in,” Erwin said, leaning over the counter during the lunch rush in the middle of Restaurant Week.

Rick Erwin’s Deli and Market is just one of many restaurants trying new things or offering fresh deals to lure in customers during this week of promotional meals.

Of course, it’s not that Erwin himself needs to publicity.

Walk about downtown and you’ll see the name plastered all over – Rick Erwin’s Deli and Market, Rick Erwin’s West End Grille, Rick Erwin’s Nantucket Seafood – and those are just the downtown spots. There’s also Rick Erwin’s Clemson, the new Rick Erwin’s Saltwater Kitchen located by Haywood Mall, Rick Erwin’s Eastside just off Pelham, and Level 10 and The Standard, both of which are in Spartanburg.

All of which is to say, if you want to find someone who’s had an insider’s view of the restaurant scene in the Upstate, Rick Erwin would be a good pick.

Now that more than a dozen new eateries have opened in Greenville in 2019 alone, Erwin says Restaurant Week has become more than just a promotional event – it’s practically a try-out.

“A lot of people get introduced through our restaurant simply through Restaurant Week,” he said, noting that more new customers stop in during this week alone that at any other time throughout the year. “We get a lot of more business because of that,” he added, “and we certainly appreciate that.”

For established locales like the Deli and Market, it becomes a chance to diversify and expand your audience. For newcomers, it’s a chance to get your foot in the door, despite the competition.

But as an old-school restaurateur in the classic sense, Erwin himself isn’t giving away any ground to the newcomers.

“If you’ve never eaten at Rick’s Deli and Market,” he said, beginning a smooth sales pitch, “it’s one of the most popular downtown lunch destinations there is. It’s a great, great value, a wonderful experience, all the food is fresh, of the highest quality, everything made in house, everything delicious…”

And eventually his voice fades off into the noise of all the patrons chatting around him.

Here’s what Rick Erwin’s Deli and Market has on offer for Restaurant Week:

Choose between gourmet greens or a Greek salad, with an entrée of either chicken Alfredo or herb-encrusted salmon, and finish it off with your choice from their selection of desserts: $20 total

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