Sports sponsorship

January 14, 2020 - 10:26 am
CHARLOTTE, N.C. (AP) — A hot chocolate company led by Hollywood stuntman and occasional racer Stanton Barrett has signed as primary sponsor for Swedish driver Marcus Ericsson at Chip Ganassi Racing. This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that...
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Thomas Bach, president of the International Olympic Committee (IOC), delivers a speech during the 135th Session of the IOC on the sideline of the the 3rd Winter Youth Olympic Games Lausanne 2020, at the SwissTech Convention Centre, in Lausanne, Switzerland, Friday, Jan. 10, 2020. (Laurent Gillieron/Keystone via AP)
January 10, 2020 - 8:31 am
LAUSANNE, Switzerland (AP) — The political neutrality of the Olympics would be undercut if an athlete took a knee in protest on the medal podium at this year's Tokyo Games, IOC President Thomas Bach said Friday. One day after the International Olympic Committee published guidelines specifying which...
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International Olympic Committee (IOC) president Thomas Bach attends a press conference after the executive board meeting of the IOC at the Olympic House, in Lausanne, Switzerland, Thursday, Jan. 9, 2020. (Laurent Gillieron/Keystone via AP)
January 09, 2020 - 10:35 am
LAUSANNE, Switzerland (AP) — No taking a knee at the Olympics. No hand gestures with political meaning. No disrespect at medal ceremonies. The International Olympic Committee published guidelines Thursday specifying which types of athlete protests will not be allowed at the 2020 Tokyo Games...
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FILE - In this June 3, 1964, file photo, Junior Johnson peers from his car after winning the pole position for the Dixie 400 stock car race at Atlanta International Raceway in Atlanta. Johnson, who won 50 NASCAR Cup Series races as a driver and 132 as an owner and was part of the inaugural class inducted into the NASCAR Hall of Fame in 2010, has died at 88. (AP Photo/File)
December 20, 2019 - 7:06 pm
Robert Glenn “Junior” Johnson, a moonshine runner turned NASCAR driver described as “The Last American Hero” by author Tom Wolfe in a 1965 article for Esquire, died Friday. He was 88. NASCAR announced the death of Johnson, the winner of 50 races as a driver and 132 as an owner. He was a member of...
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December 04, 2019 - 5:07 pm
NEW YORK (AP) — A hedge fund manager whose company paid $1.8 billion in U.S. criminal and civil settlements is in negotiations to increase his stake in the New York Mets, who left open the possibility he eventually could become controlling owner. The team said Wednesday the deal between Sterling...
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Kyle Busch drives on the front stretch during a NASCAR Cup Series auto race on Sunday, Nov. 17, 2019, at Homestead-Miami Speedway in Homestead, Fla. Busch is one of four drivers running for the championship. (AP Photo/Terry Renna)
November 17, 2019 - 6:22 pm
HOMESTEAD, Fla. (AP) — The Latest on NASCAR’s Cup Series championship (all times local): 6:20 p.m. Kyle Busch has won his second NASCAR Cup Series championship, giving team owner Joe Gibbs his fifth title. Busch emerged from the Joe Gibbs Racing juggernaut and clinched his second title in five...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 9:16 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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September 30, 2019 - 11:24 am
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
September 10, 2019 - 12:51 pm
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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FILE - In this Aug. 29, 2019, file photo, fans pass by the east side of Mile High Stadium before an NFL preseason football game between the Arizona Cardinals and the Denver Broncos in Denver. The Broncos announced Wednesday, Sept. 4, 2019, that the team will partner with Colorado-based Empower Retirement on a 21-year deal to name the stadium "Empower Field at Mile High." (AP Photo/David Zalubowski, File)
September 04, 2019 - 7:51 pm
ENGLEWOOD, Colo. (AP) — The Denver Broncos have partnered with Empower Retirement on a 21-year deal to name their stadium "Empower Field at Mile High." The Metropolitan Football Stadium District will meet later this week to sign off on the agreement that runs through 2039 and ends a three-year span...
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